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#RejectKFC trends over Karnataka outlet refusing to play Kannada music; KFC says video is dated

The claims against KFC, which have caused the hashtag #RejectKFC to trend on Twitter, say that a worker at the restaurant stated that Hindi was India's native language. As a result, Kannada music will not be played there.

RejectKFC trends after Karnataka outlet denies to play Kannada music Read more gcw
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Karnataka, First Published Oct 25, 2021, 4:50 PM IST

Following in the footsteps of Zomato, the restaurant giant KFC has found itself mired in a scandal when one of its Karnataka locations allegedly refused to play Kannada music at a customer's request. The claims against KFC, which have caused the hashtag #RejectKFC to trend on Twitter, say that a worker at the restaurant stated that Hindi was India's native language. As a result, Kannada music will not be played there. On the microblogging site, a video of the alleged event has also gone viral. Many Twitter users complained that this was insulting to Karnataka's land and culture, while others said the publication was anti-Kannada.

Let us take a look at the video which triggered the hashtag: 

 

Meanwhile, KFC issued a statement saying: "This video is dated and is now being re-circulated. KFC India has the highest respect for cultural values of all communities. As a brand with presence across the country, it is our endeavour to ensure our consumers have the same KFC experience whenever and wherever they visit us, and hence at present we have a common playlist that is licensed and purchased centrally, and played across restaurants nationwide."

Here's how the netizens reacted to the video:

Also Read | From Google to Amazon to Zomato: Multinational firms that insulted South Indian languages and culture
 

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Similarly, an incident involving meal delivery site Zomato and a Tamilian consumer was revealed on October 19. The buyer was informed that he should know Hindi because it was India's "national language." The incident was brought to light after Vikash tweeted about his interaction with a customer support representative following a mistake about his lunch order. He also posted images of his interaction with the Zomato executive, which indicated that he was unable to secure a refund for an order owing to a misunderstanding between Zomato and the restaurant from which he had purchased. 

The executive blamed the miscommunication on a language barrier, but when Vikash suggested that they should have sent someone who understood Tamil, the executive, to his dismay, responded, "Hindi is our national language, and it is extremely usual that everybody should know Hindi a little bit."

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