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Apple to stop discontinue mini lineup after iPhone 15 series launch: Report

Apple is set to unveil its highly anticipated iPhone 15 series, marking a potential end to the iPhone Mini lineup. Reports indicate that Apple is discontinuing the Mini series due to its limited popularity since its introduction a few years ago.

Apple to stop discontinue mini lineup after iPhone 15 series launch Report gcw
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First Published Sep 12, 2023, 10:43 AM IST | Last Updated Sep 12, 2023, 10:43 AM IST

Apple will be launching the new iPhone 15 series on September 12 which could bring an end to another iPhone series in the market. The iPhone Mini range, which hasn't gained enough popularity for the firm over the previous few years since the Mini series made its debut, is reportedly going away once Apple introduces the iPhone 15.

Apple undoubtedly intended the iPhone Mini to appeal to individuals who enjoy using tiny phones, but market research has revealed that this group is obviously underrepresented. To accommodate the rising demand, Apple made the decision to move its attention away from the Minis and up the manufacturing of the Pro models.

In reality, Apple changed its approach last year and substituted the iPhone Mini with the iPhone 14 Plus model, which moves away from compact phones. If Apple does decide to stop making the iPhone 13 Mini, the only remaining model that appeals to fans of tiny phones would be the iPhone SE 2022.

However, we don't anticipate that model to be around for very long either, since Apple appears to be getting ready to release an all new iPhone SE 4 variant that will take design cues from the iPhone X series. It will be sorry to see the iPhone Mini range go, but if you live in a nation like India, there's a good chance you can still acquire one for a great price and use it until Apple stops providing new iOS updates and other after-sale support.

As recently stated in a post, Asus is likely the only business left on the market that still sells compact phones like the ZenFone 10, and the company plans to stick with this strategy in the years to come.
 

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