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Vidya Balan was scared to shoot in jungle; here's how actress overcome her fear

Vidya Balan starrer Sherni will stream on Amazon Prime.

Vidya Balan was scared to shoot in jungle; here's how actress overcome her fear-SYT
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Mumbai, First Published Jun 16, 2021, 4:52 PM IST
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Vidya Balan will be seen playing the role of a forest officer in her upcoming jungle saga Sherni. The film revolves around the wild and human relationship and some thrilling sequence that unfolds. 

However, do you know Vidya was sacred to shoot in the jungle? In a press conference, Vidya revealed that she was scared of shooting in forest and how she overcame her fear.

Talking about shooting in the jungle, Vidya said, "I had gone to jungle safari before but was scared of snakes and wild. You can see big animals in front of you but what if some big animals come from behind. I used to worried about creepy crawlies. But now I owe it to the film for making me fearless. This film has taken that fear out of me."

Madhya Pradesh Tourism collaborated with the Vidya Balan-starrer Amazon Original Film' Sherni' for an elaborate and innovative marketing campaign.

Bhopal, Madhya Pradesh (16th June 2021): Madhya Pradesh Tourism today announced an extensive marketing collaboration with the makers of Sherni – Amazon Prime Video, T-Series and Abundantia Entertainment - for the upcoming and much-awaited, Vidya Balan-starrer' Sherni'.

Sherni has been extensively shot in real and picturesque forests and locales of Madhya Pradesh, providing a unique peek into the state that has been a go-to destination for those who enjoy the wild. With objectives of boosting tourism in the state, Madhya Pradesh Tourism is working closely with the makers of the film to launch a symbiotic marketing and promotional campaign.

Speaking on this one-of-a-kind initiative for the MP Tourism, Mr. Sheo Shekhar Shukla, Principal Secretary, Dept. Of Tourism, Govt. Of Madhya Pradesh, said: "Right from the time we first heard the story of 'Sherni' we knew that it would be a suitable vehicle for us to showcase the beauty and heritage of Madhya Pradesh's jungles to the world. MP Tourism has been at the forefront of joining hands with our state's Forest Department to work on forest conservation and thrilling wildlife tourism experiences. I am delighted that 'Sherni' will now put our state's beauty for the world to see and draw attention to various unique initiatives like wellness tourism, tribal art & culture, handicrafts, and the friendliness of MP's people. MP Tourism is excited to partner with powerhouse talents like Vidya Balan and creators like Mr Amit Masurkar, T-Series and Abundantia Entertainment to further our objectives of boosting tourism in our state. Look no further than MP for the experience of a lifetime". 

Mr. Rajnish K Singh, IFS, Assistant Conservator of Forests at Dept. of Forests, Govt. of Madhya Pradesh, added: "It's not everyday that you get to be a part of stories like 'Sherni' that discuss and bring to the fore causes like maintaining balance between environment & development and man-animal conflict management. We are proud that the amazing work that is done on a daily basis by our Department is now going to be there for the world to see, especially with Ms. Vidya Balan playing a forest officer. We can't wait for the world to see our amazing forests and the experiences they offer".

Amazon India Head Vijay Subramaniam said, "With our Amazon original titles, we always aim to leave something behind, it is not necessarily in terms of a message, but it could be a call to action, to drive a higher order of emotional connections. The primary job of these stories is to entertain, and we shouldn't shy away from that. Still, at the same time, we're blessed with the opportunity to create these beautiful spaces where, in addition to entertainment, we can deliver a message and motivate audiences for a cause or a movement. With Shakuntala Devi also, the idea was to inspire the masses with the magical story of math genius. Another beautiful story about tradition and modernity, conflicting with one another, was Bandish Bandits. The story focused on the tension between traditional and modern forms of music, positioning it as the fundamental essence of life. We are also looking to collaborate with people with such out-of-the-box ideas. I'm just grateful that people like Amit Masurkar, Vikram Malhotra, and many other producers and creators exist today who have two vital ingredients in their DNA, i.e. conviction and courage. This combination is crucial to be able to work these stories. I was beyond excited when Vikram shared Sherni's story with me. With Sherni, we have an excellent opportunity to take these rarely held conversations on human-animal conflict to the forefront, to the consciousness of every viewer."

Vidya Balan, said, "It was the experience of a lifetime for me to shoot our film at real and live locations in the forests of Madhya Pradesh. The beauty and heritage of the state provided the perfect backdrop to our film's story and has hopefully created a unique world for the audience to come into. I enjoyed shooting across MP, and its people make it even more special".
The marketing alliance between MP Tourism and Sherni will see the launch of a co-branded advertising campaign, engagements between MP Forest Department officials and the cast and crew of the film, and several other ground-level initiatives to boost tourism in the state."

Sherni releases across more than 240 countries and territories on 18th June 2021 exclusively on Amazon Prime Video.

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