MS Dhoni’s birthday saw Sunfeast YiPPee! present a gift to the former India cricket captain. The company released a unique digital collage of its brand ambassador Mahendra Singh Dhoni on the occasion. This was the result of a week-long activity on its social media platforms.

Dhoni fans were encouraged to share pictures with YiPPee! on their personal social media profiles, along with a special message for their beloved captain cool while using #MSDBirthdayWithYiPPee.

This enabled Dhoni fans to make it a special one for him, using the digital space, at a time when social distancing is the norm and venturing out is not advisable. The mosaic is an appropriate illustration of Dhoni's ever smiling and positive persona and celebrates the special relationship between the cricketer and his ardent fans.

Commenting on the initiative, ITC Foods spokesperson said, “The overwhelming response that our activity received within hours of its launch is a testimony to the adulation and fan following that MS Dhoni has across the country. We are encouraged by the tremendous support from the fans which enables us to create a special birthday present for MS Dhoni. The entire YiPPee! team wishes Dhoni a prosperous and fulfilling year and a long innings ahead".

MS Dhoni’s special digital mosaic can be viewed on SunfeastYiPPee!’s Facebook, Instagram and Twitter.