New Delhi: Delhi Capitals, today (August 21), announced JSW Group as the IPL team’s principal sponsor for the upcoming season of the Indian Premier League to be held in UAE between September 19 and November 10. JSW Group comes in place of Daikin air-conditioning who had been the Delhi franchise’s principal sponsors since 2015.

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Commenting on the new principal sponsor, Parth Jindal, chairman and co-owner of Delhi Capitals, said, “We at the JSW Group see this as a tremendous opportunity to step in as principal sponsor for the Delhi Capitals. At the JSW Group we are rapidly growing and building each of our businesses to be the best in India and the world, whether it is our flagship Steel business or our other ventures in Energy, Infrastructure, Cement and most recently Paints. The fact that JSW is rapidly increasing its consumer facing businesses across steel, cement and paints also calls for the JSW brand to be more visible and there are few properties that garner the viewership of the IPL.

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“At JSW, we strive to be ‘Better Everyday’, and over the past 2 years we have been witness to the DC team adopting this very same philosophy and constantly striving to reach new heights. We, at JSW have no doubt that this DC team has all the ingredients to bring the trophy to the capital city and to get the opportunity to be assosciated with a team filled with so much talent, youth and experience is something that is very exciting for every single JSWite. DC embodies the same zeal, desire and hunger as JSW and thus we are proud to be the principal sponsor of the Capital city’s IPL team and wish them all the best for IPL 2020. ” 

Parth is the director of JSW Steel USA, founder of JSW Sports and Managing Director for JSW Group’s Cement and Paints businesses.

Speaking about his expectations on the team’s performance during the new season, Parth added, “The upcoming edition of the IPL will be different for more reasons than one. I have full faith in our team’s players and coaching staff to better the results of the previous year. I wish them all the very best as they prepare to depart for UAE.”