Bengaluru: The digital platform of Asianet News Network, has been awarded funds from YouTube to experiment with and innovate on latest news video formats and production.

This financial support will facilitate the digital platform, one of the top 10 news platforms in India, to bring in a revolutionary artificial intelligence (AI) driven technology, which will be instrumental in increasing the volume of video content production across all vernacular languages with videos in new formats. 

The digital platform aims to provide an enhanced and immersive user experience while improving language interoperability at the video front.

“ has shown noteworthy dominance with respect to traffic and revenue in the six months across English, Hindi, Malayalam, Tamil, Kannada and Telugu websites. This funding from YouTube will boost our platforms’ efforts to bring about a major change in the digital user experience in terms of news and video content consumption across India, especially in the southern region,” said Abhinav Khare, CEO of Asianet News Digital.

Speaking on the same, Amit Gupta, managing director of AMEL too thanked YouTube and the Google News Initiative (GNI) for believing in the vision of the digital platform to revolutionise the manner in which news video content is consumed across platforms in today’s competitive world.”

Asianet News Network is one of south India’s prominent media conglomerates. Asianet News is the flagship property of Asianet News Network that has maintained its number 1 position among the Malayalam Broadcast News Channels for over two decades. The digital property of Asianet News is the fastest growing vernacular digital content platform from south India in Malayalam, Kannada, Telugu, Tamil, and English.