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Tokyo Olympics: IOA ropes in JSW as official sponsor

The 2020 Tokyo Olympics is just over a month away, as the Indian athletes prepare to take part in the global extravaganza. Meanwhile, the Indian contingent would have another sponsor after IOA has roped in JSW as its official sponsor.

Tokyo Olympics: IOA ropes in JSW as official sponsor-ayh
New Delhi, First Published Jun 18, 2021, 4:32 PM IST
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The Tokyo Olympics 2020 is beginning to gather pace and steam while the contingents across the globe are preparing their athletes for the global spectacle. Similarly, the Indian delegation is preparing for the same, to have its best Olympics to date.

As of now, the Indian contingent likely would be 190-athlete strong. On the same note, all the Indians would be proudly sponsored by numerous sponsors. In yet another good news for the Tokyo Indian delegation, the Indian Olympic Association has roped in a new sponsor. Steel manufacturing giant JSW will be the third major sponsor of the Indian contingent in Tokyo, with a reported value of ₹1 crore.

"We are happy to inform you about one more sponsorship offer which is confirmed with JSW Group for the Tokyo 2020 Olympic Games since our last update to you on 17th June. Mr Parth Jindal, CEO of JSW, has confirmed to us for the sponsorship of Rs 1.00 crore to IOA," said IOA in a statement on Friday.

ALSO READ: Tokyo Olympics- Amul to sponsor Indian contingent, MPL roped in as ‘Principal Sponsor’

Earlier on Thursday, IOA had roped in a couple of major sponsors for the Indian delegation. MPL Sports Foundation became the 'principal sponsor' for the side, as the deal is expected to run for one and a half years, including the 2022 Asian Games and Commonwealth Games. Meanwhile, dairy giant Amul also became the second major sponsor for the same.

Last week, the IOA had released the official kit for the Indian contingent in the Tokyo Olympics, which Li Ning sponsored. However, with the sponsor being a Chinese brand, there were some outrages and backlash, while following a request from the Ministry of Youth Affairs and Sports, the IOA decided to drop the brand and sought a replacement.

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