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Tokyo Olympics: Amul to sponsor Indian contingent, MPL roped in as ‘Principal Sponsor’

The Tokyo Olympics is set to be held between July 23 and August 8. Meanwhile, the Indian contingent would be sponsored by Amul, while MPL Sports Foundation has been roped in as the ‘Principal Sponsor’ for the Games, 2022 Asian Games & Commonwealth Games.

Tokyo Olympics: Amul to sponsor Indian contingent, MPL roped in as Principal Sponsor-ayh
New Delhi, First Published Jun 17, 2021, 6:17 PM IST
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The Indian contingent is gearing up to travel to Tokyo for the upcoming Olympic Games, set to be held between July 23 and August 8. The entire team is likely to be around 190-athlete strong.

In the meantime, MPL Sports Foundation joined hands with the Indian Olympic Association and would act as the ‘Principal Sponsor’ for the Games. Besides, it would also sponsor the side for the 2022 Asian Cames and the Commonwealth Games.

“MPL has joined hands with IOA for one and a half years, i.e. till 31st Dec., 2022, but with impressive offers. Through this sponsorship, MPL will pay a total of ₹ 8.00 Crores (₹ Eight Crores) to IOA, and in addition to this, sports kit for the 2022 Asian Games and Commonwealth Games Indian contingent will also be supplied by them,” said IOA in a statement.

ALSO READ: Tokyo Olympics- China asks IOA to be "objective and fair" for dropping Li Ning as apparel sponsor

Besides, Amul has also been roped in as one of the sponsors, having supported IOA in the previous Games. In contrast, more sponsors are likely to be announced in the coming weeks. “Amul, who has supported us in the previous games also, has come forward to support IOA for the Tokyo 2020 Olympic Games. Amul’s sponsorship is for ₹ 1.00 Crore (₹ One crore) for a period till 31st December, 2021,” it added.

Last week, the IOA had released the official kit for the Indian contingent in the Tokyo Olympics, which Li Ning sponsored. However, with the sponsor being a Chinese brand, there were some outrages and backlash, while following a request from the Ministry of Youth Affairs and Sports, the IOA decided to drop the brand and sought a replacement.

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