Berlin: South Bronx United, a programme which uses the sport of football to change the lives of young people from underserved communities in New York, has been announced as the recipient of the 2020 Laureus Sport for Good Award.

In Berlin to make the announcement at a press conference were Laureus Academy members Sean Fitzpatrick, Michael Johnson and Missy Franklin and Laureus Ambassador Jens Lehmann.

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South Bronx United has been recognised by the Laureus World Sports Academy for their transformational work in supporting disadvantaged and marginalised young people living in some of New York’s most underprivileged communities. 

The programme uses football as a tool for social change, and aims to help youth build character, teamwork, and leadership so that they can achieve success in high school, college, their careers and communities, and beyond.

The Laureus Sport for Good Award is awarded to an organisation or individual who, in the opinion of the members of the Laureus World Sports Academy, have used sport to reduce the impact of violence, conflict and discrimination, to enhance social and emotional development, to inspire healthy behaviour change and to increase educational achievements and employability skills.

Laureus Sport for Good supports programmes around the world that use sport to combat violence, discrimination and disadvantage faced by young people. The 2020 Laureus World Sports Awards will showcase Laureus Sport for Good’s work for the past two decades in uniting, inspiring and changing the lives of young people around the world. Of the 319,000+ children and young people that Laureus Sport for Good and partners reached in 2019 through these programmes, 47% were girls and young women, significantly above global averages for sports-based programmes.

Laureus Sport for Good has raised more than €150m for the Sport for Development sector over the last 20 years. Together with our partners, Laureus Sport for Good has reached and helped change the lives of almost 6 million children and young people since 2000. Laureus Sport for Good currently supports more than 200 programmes in over 40 countries that use the power of sport to transform lives.