Bengaluru: Max Life Insurance on Tuesday (March 19) announced its partnership with the Kohli-led Royal Challengers Bangalore (RCB) for the upcoming Indian Premier League (IPL) season 12.

As a part of the partnership, Max Life Insurance will be the official life insurance partner of the Bengaluru team for Indian Premier League (IPL), Max Life Insurance said in a statement.

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"The cricketing ground has often witnessed fatal injuries to players, and over the years, cricketing gear has become more sophisticated to provide on-ground protection to the players. However, there is a need to bring in greater awareness about protecting against the risks these players face in their personal lives," it said.

This partnership between Max Life Insurance and RCB will inspire not only their cricketers but also their large fanbase to consider protection against risks, it added.

The first of the Kohli-led RCB will be held on March 23 in Chennai against Dhoni-led CSK. However, the first match of the RCB in Bengaluru will be held on March 28 against the Mumbai Indians (MI).