The advertisers play to people's sentiments and mindset. Women, who are about to get engaged or married, are victims of such allergic reactions
Do not fall for any fairness cream advertisement as it will help in improving your complexion. Instead, change your attitude. Besides spending money, you will also get allergic reaction.

Dr Praveen Rodriguez, dermatologist and vice president HOSMAT Hospital says that he gets cases of skin allergy every alternate day.
The advertisers play to people's sentiments and mindset. "The famous product fair and lovely that captures every woman’s imagination in India is a leading product, sadly no users know whether it will really help in improving complexion. In many other product that claim to boost complexion levels have a dangerous content called hydroquinone which will give severe allergic reaction, “said Dr Rodriguez.
Agreeing with Dr Rodriguez, Dr N Jaidev, lazer cosmetologist from Vydehi Institute of Medical College and Research Center, said that women especially, who are about to get engaged or married are victims of such allergic reaction.
"Applying fairness creams without any consultation with skin expert may lead to bigger risk where hair growth will be seen in women's chin area," said Yadav.
When a person feels a burning sensation on the face after applying such creams, he/she should not ignore as the burning sensation will redness and peeling off of the skin.
"The fairness cannot be added with any cream. People should change their attitude accept their complexion. A positive attitude is what is required than a fairness cream for people with dark skin,” said Dr Rajesh HN, Dermatology surgeon at Nirmala Skin and Hair Clinic.
