To bring this belief to the forefront, Gulab launched its new campaign “The Good Side of Life.” The campaign features actor Arjun Rampal leading the narrative.
New Delhi [India], December 22: Gulab recently launched a cold-pressed campaign, “The Good Side of Life,” featuring actor Arjun Rampal as the new face.
Mr Dishit Nathwani, Director & CEO at Gulab, believes a kitchen defines more than just meals. It reflects how people choose to live their lives. It's the heartbeat of a home and the core that shapes lifestyles.
This simple belief guides how he leads Gulab today, carrying forward a legacy that began as a modest oil mill in 1966 in Margrol, Gujarat. Over time, the brand expanded to establish facilities in Mumbai, Rajkot, Kadi, and Ahmedabad.
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The core promise is to deliver oils that remain honest and close to their natural origin. They have been serving edible oil options directly to homes across regions with consistent quality.
Cold-Pressed Oils Combine Tradition and Modernity for Contemporary Kitchens
Long before cold-pressed oil became a trend, Gulab had already started offering it under its cold-pressed line. Recognising the many households that still cook with familiarity and respect for tradition. Gulab designed its cold-pressed oils to meet that sensibility. These oils, from groundnut to sesame, coconut to mustard, are prepared using age-old methods, preserving the natural flavour and aroma while they fit into the daily routines of modern kitchens.
For Mr Dishit Nathwani, the move emphasises offering everyday choices that feel genuine, rooted in tradition yet convenient to suit busy homes.
To bring this belief to the forefront, Gulab launched its new campaign “The Good Side of Life.” The campaign features actor Arjun Rampal leading the narrative.
The aim is to focus on sincerity, honouring simplicity, balance, and a relatable sense of living, in which Arjun Rampal fits perfectly for the role.
In a recent press announcement, Arjun Rampal commented on his association with the campaign. He said, “What drew me to this campaign was its simplicity. Celebrating the good side of life, not as an idea, but as a way of living. Gulab is shifting the narrative from just health benefits to lifestyle and making conscious cooking feel intentional and personal. It’s a campaign I could genuinely see myself in.”
The campaign film showcases these values through real moments, everyday cooking, and familiar routines, highlighting how ingredients stay true to the way people eat and live.
The Campaign Continues To Carry the Philosophy Of the Brand
Gulab’s journey under Mr Nathwani has always been about bringing trust, transparency, and authenticity in everything they do. The brand promises a ‘no compromise’ approach in sourcing and processing, a commitment that continues as it reaches new audiences with contemporary cooking needs.
Commenting on the campaign, Mr Dishit Nathwani added, “ Gulab is evolving into a partner in consumers’ daily routines, not just a product on their kitchen shelf. With Arjun Rampal coming on board, we reach a younger, lifestyle-driven audience that values nutrition, cultural food habits, and modern convenience equally.”
The brand brings attention to the kitchen, making the space feel more thoughtful, connected to heritage, and a lot more personal for households.
Cold-Pressed Oils Made For Every Indian Kitchen
Gulab continues to offer a broad range of their edible oils, along with their cold-pressed line. Now, it's widely available through ecommerce platforms, retail stores, and Gulab’s official website, shopgulab.com. The campaign aims to make oils a natural choice to suit different regions and their recipes without compromising the quality.
