TMG Social offers brands a range of options to enable their social commerce efforts, including shoppable posts, livestream shopping, and more.

Society Pass Inc. (SOPA) shares soared over 41% in Monday’s pre-market trade after the company announced the launch of a live commerce platform.

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The company, as well as its subsidiary, Thoughtful Media Group Inc. (TMGX), launched TMG Social, a live commerce digital retail advertising platform in Thailand. Bain & Company expects the social commerce market in Southeast Asia to reach $90 billion by 2026, according to a Comms8 report citing the research firm.

“Our strategic focus remains on core sectors where TMGX has built a robust portfolio of clients over the years, including fast-moving consumer goods, Beauty & Wellness, Personal Care, and Food & Beverage,” said Kriangkrai Chaimongkol, CEO of TMGX.

TMG Social offers brands a range of options to enable their social commerce efforts, including shoppable posts, livestream shopping, and more.

Retail sentiment on Stocktwits around Society Pass trended in the ‘extremely bullish’ territory at the time of writing.

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