West is milking cow-cuddling therapy and paying top dollar for it
Research has shown how cuddling cows can promote positivity and reduce stress by boosting oxytocin in humans.
FollowCow cuddling, the western world is today milking this concept and hailing it as a new wellness trend. Several people in the United States are today shelling out hundreds of Dollars to get cow cuddling therapy to combat stress and anxiety.
Even though the jury is out over claims that the practice of cuddling cows started in the Netherlands, there seems to be no doubt over its therapeutic value.
Over the years, research has shown how cuddling cows can promote positivity and reduce stress by boosting oxytocin in humans.Â
Cow cuddling is not only believed to cure respiratory diseases, blood pressure, spinal pain, heart problem and depression but is also effective against sadness, anxiety and all kinds of tensions.
A 2007 study in the journal Applied Animal Behaviour Science suggested that cows may in part perceive human stroking of body regions often licked similarly to social licking.Â
In the United States, cow-cuddling gained popularity after the onset of Coronavirus when people found their social engagements restricted majorly.
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According to media reports, some are shelling out 200 dollars for the therapy.
Last year in February, Guguram-based NGO Kamdhenu Gowdham and Arogya Sanstha started a cow-cuddling centre for people looking for alternative therapies to relax their minds.
