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Fighting Against All Odds – Dimple Dugar from JVD FILM and The Pixellence Studios

Creating her own niche in the world of graphics and production, Dimple Dugar; creating new path to success and excellence. 

Fighting Against All Odds Dimple Dugar from JVD FILMD and The Pixellence Studios
Bangalore, First Published Aug 8, 2020, 5:03 PM IST

‘She believed she could, so she did’, woman empowerment is not about shouting slogans or wanting to be equal to men; it is about creating your individual identity and being the best version of yourself in whatever space you choose to. It doesn’t only mean you have a career; it is a freedom of choice and a housewife is as empowered as a career woman; if that is what she wishes to do. Dimple Dugar, a soft-spoken powerful woman who broke away from the orthodox, and paved her own path, wrote her success story as immaculately as she writes her scripts and stories. 

Her story is a typical movie script; a young Gujarati girl from Kolkata, married into a Marwari family at a really early age; a family that would prefer she stay at home or work within the boundaries of the family and the family business only. But Dimple wanted to soar and touch the sky, “The first leap of faith I took was when I convinced them that I wanted to do my M.B.A from New York Institute of Technology-Old Westbury Master of Business Administration at a time when marriage was 6 months away; the condition was I wouldn't then ask to pursue a career outside the family business. I knew my aspirations were different, but I was given no choice, so I had to choose which battle to fight then, as then I only wanted to attain my degree and complete my M.B.A from New York.”

12 years ago, her journey started with a small VFX team in Kolkata, then a sudden unplanned move to Delhi; making things difficult and almost making her start all over again. With pressure from family to start her own family, have kids, the natural next step after marriage. Since her career was her choice, Dimple decided to have a baby but not at the cost of her career, she continued struggling and striving to achieve sweet success, “No one at that time understood why I needed to work! My husband was a successful diamond merchant, I had a luxurious life and honestly, since I was still struggling no one could comprehend the need to struggle for mere 20,000 or less at times. But I had the burning desire to write films direct them and that was my goal and it didn't matter if I had to stand all day at a shoot, from morning 6 tonight 10 at times even during my 7th month of pregnancy, as an Asst Director or Exec Producer,  it was worth it,” recollects Dimple. 

Things didn't get any easier after having her son; there was the guilt trip of how a mother could leave her child alone all day and Social stigmas around it.  But Dimple knew if she would step back, she wouldn't be able to start again. 

Today Dimple is the A Writer, Director, Producer, Entrepreneur to Creative Director, leading Content and Production as a Consultant, at Brand Solutions & Convergence, Network 18, her journey has been a combination of passion, perseverance and dedication. Making a mark in the industry, to winning a Gold at VDONXT for her team at Firstpost, Network 18. Dimple has been her own knight in shining armor. Not just that she has won many accolades for her hard work and perseverance; UPPER STORY - Entrepreneur – Woman of Substance Award ' 2017 and Olive Crown Award for a Star Jalsha campaign for one go her company’s. 

On coming to Mumbai, Dimple along with her husband Harsh Vardhan and brother-in-law Darshan set up her graphics company The Pixellence Studios. She is also the founding CEO of JVD Films Production house. Their first big break was with the serial Surya Putra Karan on Sony TV. Her company was handling the graphics for the show; it entailed her to upgrade and come on par with the market; the industry is cut-throat and it doesn't give anyone too many chances. This was a big break and Dimple knew she had to crack it to make it. Her company The Pixellence Studios was also part of serials like Naagin 1 and Naagin 2 aired on Colours TV by Balaji Production. In the last 5 years, they have had successful projects with her brother-in-law handling both creative and technical aspect, Harsh handling operations and Finance, and Dimple heading the creative team and Marketing team. 

Dimple feels her mantra for success was, “I have been very lucky to have great leaders to guide me and help me focus on my goals. They taught me to channelize my energies and taught me how to work in tight budgets and big projects. I never worked for a budget, I worked to create my name, create myself as the brand, I knew that I needed to focus on product before monetary success. Establishing myself as a trustworthy and dependable brand was essential to succeed; when someone came to me with a brief, they were assured the same will be executed on time and with quality, and that is my brand USP.”  

Dimple works on the theory of personal goals and checklists and even though she met with an accident in the month of January followed by a knee surgery and then the pandemic COVID-19 lockdown. But, she has not lost her focus and utilised this time to write a new feature film script which she hopes to bring to life once the lockdown is completely lifted. 

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