Asianet NewsableAsianet Newsable

Want to create an ad with Shah Rukh Khan's face, voice? Cadbury's AI tool is the solution

The advertisement is part of the company's 'NotJustACadburyAd' campaign, which tries to support local businesses. Cadbury says in a series of films shared on its social media networks that the business wishes to assist small retailers in India severely impacted by the COVID-19 outbreak.
 

Want to create an ad with Shah Rukh Khan's face, voice Cadbury's AI tool is the solution gcw
Author
New Delhi, First Published Oct 25, 2021, 5:20 PM IST
  • Facebook
  • Twitter
  • Whatsapp

Cadbury allows consumers to make a free commercial for their local stores using Bollywood actor Shah Rukh Khan. The commercial, which takes the shape of a film, has the actor who promotes the local business (which might be Kirana, footwear, or electronics) by directly identifying the establishment. The advertisement is part of the company's 'NotJustACadburyAd' campaign, which tries to support local businesses. Cadbury says in a series of films shared on its social media networks that the business wishes to assist small retailers in India severely impacted by the COVID-19 outbreak.

Customers may build their advertising with the help of a specialised website, which Shah Rukh Khan leads. As previously said, consumers may make a video ad for free by supplying certain information. Cadbury claims to be employing machine learning and AI technologies to reproduce the actor's face and voice to take the name of a local business in the commercial. It has launched a dedicated website, 'notjustacadburyad.com,' where anyone may produce their promotional films.

Also Read | Cadbury recreates their 90s iconic advertisement but with a twist; netizens react | Watch

According to the website, the corporation has teamed with Re.ai, which specialises in making "studio-quality advertising with an artificial intelligence-generated narrator Re.ai claims to be distinct from fakes since it makes "genuine videos from scratch." On the other hand, Cadbury's commercial creation tool may be termed a fake since it recreates a synthetic video using deep neural networks, which follow motions to make the footage appear more authentic.

To make your commercial with Shah Rukh Khan, go to the website and choose your area. Users can grant access to the location or manually enter the Pincode. Then, choose a category, such as Footwear, Electronics, or Groceries. The website will request the name of the store and other information such as the user's name, WhatsApp number, email address, and age. According to the website, users will receive the movie on their WhatsApp 30 minutes after providing all of the information. For a pleasant experience, users are suggested to use the Chrome browser.

Also Read | Nuts to dark chocolate: 5 food items that are good for your heart

 

Follow Us:
Download App:
  • android
  • ios