Covid-19 pandemic continues to take its toll on the print media. The Times of India group on Saturday made a major announcement that it will stop publication of the 'Pune Mirror' tabloid while the 'Mumbai Mirror' will henceforth only come out with a weekly edition.

Times group cited pandemic, lockdown and unprecedented economic crisis as reasons for the decision.

While stating that the two Mirror editions will continue to have a digital presence, the Times group said: "Sadly, just as the pandemic, lockdown and unprecedented economic crisis have laid low many great ideas and initiatives before they could fully take root, they came as a body blow for the still-young brand."

The Times statement further said, "Not only has the newspaper industry been among the hardest-hit in terms of revenues, it has been weighed down by an import duty that has added to newsprint costs. With the long-held hope of a stimulus not materialising and the Indian economy now officially in recession, it is with a heavy heart that the group has decided to cease publication of Mirror in Pune and relaunch Mumbai Mirror as a weekly."

“Following months of discussions and deliberations, we have made this extremely difficult and painful decision to recalibrate our portfolio of publications. We truly value the contribution of our journalists and other staff towards building such a strong brand in a relatively short time, and thank them for their hard work and great effort."