OMG! Prabhas rejected ₹150 crores brand endorsements; read details
Actor Prabhas said no to Rs 150 crores brand endorsements in the last year; here's why
Stardom/ Celebs and brand advertisements usually go hand in hand. A lot of stars associate with big brands to stay noticeable and to get profit.
But our Baahubali actor Prabhas has rejected significant brand endorsement offers in recent times. From apparel to electronic to FMCG, all types of brands, prestigious and coveted, have shown the artist to come on board as their ambassador for money.
An industry source reveals, “Prabhas is a household name, and his popularity cuts across the length and breadth of not just the country but even overseas. So the value that he is capable of bringing to a brand is humongous. And he has declined brand endorsement offers worth over ₹150 crores in just the past one year."
The source further adds, “The reason he has rejected all these brand endorsements is not because he is not open to endorsing. He has endorsed brands in the past and will continue to do so, but he is selective and particular about who he chooses to associate with. He understands the position he is at and therefore prefers using it wisely. All this makes it difficult to get him on board and also makes him exclusive.”
It is reported that when Prabhas is endorsing a brand, we know that the collaboration is exceptional. In the past, his director also spilt the beans on how the Saaho actor let go of brand endorsements worth Rs 10 crores to concentrate on his film.
It is unusual to see an artist who is not selling different products on our screens just for its sake.
On the work front, Prabhas is these days busy shooting for Om Raut directorial Adipurush, which stars Saif Ali Khan, Sunny Singh and Kriti Sanon in lead roles.
Apart from the above, Prabhas even has Prashanth Neel's Salaar, Nag Ashwin's untitled project featuring Deepika Padukone and Radha Krishna Kumar's Radhe Shyam with Pooja Hegde in the pipeline.