The audience in a cinema hall in Kozhikode were surprised when they were served a bottle of drinking water free ahead of the screening of Dear Zindagi starring Shah Rukh Khan and Alia Bhatt. 


 
Much to their surprise, the bottle caps were tight that none could open them. Some even got angry as others still struggled to open the bottles. Suddenly a message flashed on the screen. A short video followed and it carried a message that nobody could ignore. 

 

Watch this video to know what happened in that cinema hall last week. 

 

It was a unique initiative to spread social awareness on water conservation by students of Institute of Management Studies of Farooq College, Kozhikode.