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Demonetisation effect: ₹200 biryani now being sold for ₹50

  • Popular city hotel that used to sell biryani for over ₹200 has slashed its prices.
  • Empire group has brought it biryani prices to ₹50.
empire biryani price slashed demonetisation

On the backdrop of currency demonetisation, the Empire group of hotels has cut down its famous chicken biriyani rates, now people can buy a plate of biriyani for just ₹50. It used to cost ₹214 with taxes.

At a time when note ban is catching everyone's attention Empire's announcement has come as a relief for foodies. "Due to the cash crunch, many of us are forced to pay online. But since it is an economical option, many find it viable to download the app and order such good quality biryani at an affordable rate," said  M Babu a customer.

The Empire Hotels, which has launched an app, has made the offer available only on its app booking, where a chicken biriyani costs only ₹50, while a non-veg thali costs ₹75.

Overall the business has seen a dip, however, because of the app offers, we saw an increase in the number of orders. In some of the Empire branches in RT Nagar and other places, queues as long as what is seen outside ATMs has been witnessed.

"The hotel completed its 50 years, and we are using this situation to sell our biriyani for less cost through app only," said an executive.

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