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Demonetisation effect: Roses cost over ₹25 each as V-Day approaches

  • Florists await this month eagerly as it is a money-spinner for them
  • As Valentine’s Day approaches, the rate per red rose could go up to ₹50
Demonetisation effect Roses cost over Rs 25 each as VDay approaches
Author
Bengaluru, First Published Jan 28, 2017, 6:34 AM IST

The florists and farmers who were complaining about slump in business due to demonetisation and others inauspicious months are hoping to recover from the losses as Valentine’s Day approaches. The flowers, particularly red and Dutch roses that are grown in abundance in the city will help them recover financially.

 

GN Diwakar, President KR Market Association says, that flower merchants await this month eagerly as it is a money-spinner for them and allows them to make up for some of the losses incurred during the past year.  

 

 

"A farmer who earns ₹15,000 on paddy from one acre will get about ₹1 lakh if he adopts proper technology for flowers. The first quality will go for export and second and third quality will land in various markets across the city. Each flower can fetch them over ₹25. There will be a crazy demand for Dutch and red roses this season, as it is considered as symbol of love," he added.

 

He went to say how daily about 50 to 60 truckloads of flowers reach the KR Market in the morning and by 10am everything is sold off to other small-time florists.

 

Umesh a farmer from Hoskote recounts how he had sold a bunch of red roses for ₹10 earlier. Each rose was sold for ₹1 and now he is selling them for ₹25. As Valentine’s Day approaches, the rate per red rose could go up to ₹50. "Despite losses due to drought and demonetisation, I am hoping to make a decent recovery from my four acres of land as I have cultivated roses in one acre of land," he added.

 

 

The farmers need a green house technology for growing flowers and only if they adopt a multicrop approach will they be able to make profit, explained Chandrashekhar, Deputy Director of Horticulture, Lal Bagh.

 

He also said that as many Hindus believe in there being an inauspicious time and month for flower sales, so on can notice a slump in sales from March to August. The sale picks from September and it peaks during December to February.

 

 

During the peak of the flower season in February, trade at the Bengaluru auction house touch over 2 lakh stems, from the normal volumes of 1 lakh. A Valentine's rose costs between ₹25 and ₹50. Now with twin troubles of drought and demonetisation, florists will definitely use the upcoming celebrations to make up for the lost seasons.

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