Bollywood actor Ajay Devgn is the brand new, yet unlikely choice as the brand ambassador for Andhra Pradesh (AP) Tourism. What exactly is his connection with the state, and why he's the best bet to hard sell Araku Valley or Suryalanka beach is beyond us. 

Ajay Devgn met chief minister Chandrababu Naidu in Vijayawada on Tuesday. His wife Kajol too is likely to be drafted into the project.

Speaking to the media, Ajay Devgn said that the AP CM was striving hard to develop Amaravati and others parts of the state as major tourism hub. Chief Minister Naidu in a Twitter post later shared an image along with the movie star and said: "Had a lively discussion with @ajaydevgn on movies, entertainment and business. A pleasure meeting you in person."

Andhra Pradesh accounts for 7% of domestic and less than 2% of foreign tourist traffic in the country. Even those numbers are thanks to arguably the most famous Hindu temple town of Tirupati. Despite its geographical, cultural and culinary diversity, Andhra remains a tourism backwater. The state is blessed with one of the longest coastlines in the country and boasts of several unspoilt beaches. The bigger chunk the Srisailam Tiger Reserve--the largest by area in India--lies in AP. The lush greenery of the Konaseema, its backwaters, mangroves--and not to mention the delicious food--of the region that lies at the mouth of the Godavari are indescribably beautiful. 

If only, Andhra Pradesh Tourism could get hold of a brand ambassador with greater geographical indicator (GI) than the Devgns.    

 

Had a lively discussion with @ajaydevgn on movies, entertainment and business. A pleasure meeting you in person. pic.twitter.com/3INp4xlMwQ

— N Chandrababu Naidu (@ncbn) April 12, 2016