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Watch: Behind-the-scenes of Emirates' viral Burj Khalifa 'top of the world' ad shoot

At 828 metres above ground, this marks one of the highest advertisements ever filmed and was conceptualised and directed by Emirates' in-house brand team.
 

Watch viral video of behind-the-scenes of Emirates' Burj Khalifa ad gcw
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Dubai - United Arab Emirates, First Published Aug 9, 2021, 5:42 PM IST
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The Emirates advertisement, which features a cabin staff member in full uniform standing atop the Burj Khalifa's tallest point at 828 metres, has been doing rounds on social media. Netizens were stunned, taken aback and were in disbelief at what they were seeing. A lot of reports are being published stating it's a fake or authentic stunt.

The commercial featured stuntwoman Nicole Smith-Ludvik, who is also a professional skydiving instructor. She was dressed in Emirates' cabin crew outfit, holding plaque cards that expressed the airline's message for being removed from the red list.

Here's the video: 

In response to clarify all doubts, the airline published behind-the-scenes videos of the advertisement on Monday, showing the woman did stand atop the Burj Khalifa.

At 828 metres above ground, this marks one of the highest ads ever filmed and was conceptualised and directed by Emirates' in-house brand team.

 

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