Victoria's Secret says goodbye to Angels
The company is saying goodbye to the models who walk the runway each year in their famous lingerie fashion show wearing over the top ensembles and rhinestones.
FollowVictoria Secret, the lingerie and comfort company, has done away with their world-famous Angels supermodels in order to redefine 'sexy'.
The company is saying goodbye to the models who walk the runway each year in their famous lingerie fashion show wearing over the top ensembles and rhinestones.
Instead, the company has launched a campaign with high profile women who are known for their accomplishments rather than their figures.
It will feature Megan Rapinoe, skier Eileen Gu amongst others such as actresses and transgender models.
The women chosen will work with the brand to redefine 'sexy' and appeal to a wider market by trying to be more inclusive and diverse with more body types, as the company has faced pressure for the latter.
Chief Executive Martin Waters told media outlets that the brand hopes to become a global advocate for female empowerment.
We were too slow to respond when the world was changing, Waters said, adding that the company needed to stop being about what men want and to be about what women want.
The women included in the new campaign will be known as the VS Collective and will focus on advising the brand as well as appearing in ads and promoting the brand on social media.
The company has revamped its board as well and has included a mostly female board of directors and a fresh executive team. The company will also split from L Brands and Bath and Body Works to become its own public company.
The company was earlier criticised for the owner Leslie H Wexner's ties to Jeffery Epstein, who is facing trial over alleged sexual aggression and criminal conspiracy related to offences of a sexual nature.
Moving forward from the split, the brand will have nothing to do with Wexner.
