We bring you a few such memorable campaigns that rev up the patriot in you.
Though ads are something that many times annoy us as we have to watch the same thing again and again while we wait for our favourite show, movie or cricket match to resume, we have to admit that they are works of art.
Subtly weaving in their brand message within the ad is an icing on the cake, there are a few brands that go the extra mile and design a campaign to aptly represent the spirit of independence and what it means for India.
We bring you a few such memorable campaigns that rev up the patriot in you.
Bajaj: This jingle still gives us goosebumps as Bajaj encapsulates the aspirations and spirit of a pre-liberalisation India through its flagship scooter brand Chetak. The words ‘Buland bharat ki buland tasveer – Hamara Bajaj’ immediately makes the Indian consumer nostalgic and patriotic.
Pepsi: Two of the biggest faces in India, one from the entertainment field and the other from sports – Shahrukh Khan and Sachin Tendulkar come together to create some humour for the entire country. Pepsi might be unhealthy, but this ad creates ripples in our hearts.
National Anthem: Amitabh Bachchan’s narrative in this ad gives you goosebumps. A cobbler tunes his radio and the National Anthem starts playing, which makes stand up and respect it like it deserves despite several difficulties. If this ad doesn’t invoke your patriotism, God knows what will.
Cadbury Unity Bar: This very special Cadbury bar celebrates our Unity in Adversity – showcasing the inherent sweetness in every Indian that has united us during these tough times.
Airtel: Airtel, one of India’s largest telecom networks, gave the nation a new rendition of our beloved national anthem, just two days before India’s 72nd Independence Day.
