These ads from the 90s will make you remember the glorious days of Doordarshan

The Indian economy opened itself to a wider market in the 90s and this reflected in the advertisements of the decade.
The 90s was a time every Indian household was hooked to the television and advertisements focused on economic mobility of the middle class.
The most common themes of these advertisements were the newly liberated Indian female, family, and rebellious kids.

The 90s in India was a time of change. The country's population did away with old ways of living and ushered in changes that were palpable in their everyday life. This was a time when every family could own a scooter, drive a Maruti 800, huddle in front of the television and most importantly, live a life they never really dreamt of.

In the 90s, the Indian middle class was economically mobile, the quality of life had changed and with it, new identities were formed. This was reflected in the advertisements of the decade as well.

The consumer market packaged a dream of economic independence, freedom of choice, individuality and ambition that was uniquely Indian. And anyone who grew up watching Doordarshan would say that their eyes widened with hope as they watched Preity Zinta dance in a Liril ad or make travel plans while watching the Hamara Bajaj ad.

In 2017, these hopes have been realised but these advertisements still remain in our collective conscience. Now, they are simply inconic advertisements that defined TV watching experience in the 90s. Here are some of them make us nostalgic even today:

Dhara Cooking Oil