Dubai's Burj Khalifa in Pink for breast cancer awareness drive
- Burj Khalifa was illuminated in pink to raise awareness for breast cancer
- It will be lit thrice a week for the month of October
- The campaign aims to also raise funds
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The tower will be shaded in pink over three nights every week in October as part of a campaign to raise awareness and funds for the breast cancer awareness month.
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That's not all, special chocolates will be distributed at The Cafe located at At the Top, Burj Khalifa. And, for every item sold in their retail stores throughout October, AED 1 will be endorsed to Al Jalila Foundation, which helps in the drive.
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Visitors to Burj Khalifa are also  invited to wear pink, to show their support to the cause.
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The breast cancer awareness month encourages women to undertake regular checks, as early detection has shown to increase treatment success rates, as well as raise funds to find a cure to the disease which affects women around the world.