Tanishq's baby shower to Paytm ad: Most controversial advertisements of 2020
First Published Dec 30, 2020, 2:05 PM IST
Here's a list of advertisements which attracted controversies this year, read on.
Advertisements of products are made to promote that product with a touch of entertainment to attract buyers. Ads are one of the most important ways of communication through radio, tv or even paper. There are many times when ads are made to show a mirror to society and depict the original scenarios. 2020 is a year of troubles and controversies, and these ads face severe rant from the netizens this year.
Kent RO was slammed by the netizens when they came up with an ad where they were showing two hand kneading atta. The ad says, "Are you allowing your maid to knead Atta dough by hand? Her hands might be infected". Kent RO ads star Hema Malini and her daughter Esha Deol. That advertisement received a lot of negative comments, and they took down from their social media and apologised for their deed.
Tanishq's baby shower
The ad shows a Hindu bride having a baby shower in a Muslim family; it depicts inter-caste and inter-religion marriage. Even if the ad shows a beautiful story, it was slammed by several netizens and even called the ad as promoting 'love jihad'.
Later, Tanishq pulled down the advertisement and shared, "The idea behind the Ekatvam campaign is to celebrate the coming together of people from different walks of life, local communities and families during these challenging times and celebrate the beauty of oneness. This film has stimulated divergent and severe reactions, contrary to its very objective.
We are deeply saddened with the inadvertent stirring of emotions and withdraw this film keeping in mind the hurt sentiments and well-being of our employees, partners and store staff."
Amul Exit the Dragon
When India was having its fair share of political riots with China, and Narendra Modi's Atmanirbhar campaign was going on, Amul came up with a poster. The Amul girl is saying no to China's dragon, and that created a buzz on Twitter. Amul's Twitter account was restricted for a while which was restored later. R.S Sodhi the CMD of Amul said they didn't want to indulge any political image; instead, they tried to portray the nation's emotion.
Paytm ad was slammed by the netizens off lately because the ad showed a kid who was supported his team, slapped by his coach. The coach said, "Do you want to play, or you just want to cheer?" Later, the kid became the great Sachin Tendulkar. The netizens created a blast by saying that slapping a kid on national television isn't appropriate.
Tanishq's Diwali ad
First, the baby shower ad and now the Diwali ad was slammed by the netizens. The advertisement stars Sayani Gupta, Neena Gupta, Nimrat Kaur, Alaya F where Sayani says, "I'm hoping to be able to meet my mum after really long. Definitely no firecrackers. I don't think anyone should light any firecrackers. Lot of diyas, lots of laughter hopefully and lots of positivity". According to netizens, an ad should not lead or teach everyone how to celebrate a festival. Later, they had to delete this one as well.
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