Zoya Akhtar's Tiger Baby Films launch 'The Gully Grove Challenge', celebrating the power of music, diversity
Tiger baby films are known for their uniqueness and quirks. Yet again, they have come up with a concept celebrating music and diversity.
Mumbai: Zoya Akhtar and Reema Kagti's Tiger Baby films will amaze you with their Gully Groove Challenge. It will make you shake a leg and groove with the music.
Released in 2019, Gully boy, helmed by Zoya Akhtar and Reema Kagti, broke all box office records and carried a special place in the hearts of the audience. The film paved the way for Hindi hip-hop music and brought many underground artists to the limelight.
Today, Zoya Akhtar, Reema Kagti's 'Tiger Baby Films', launch the 'The Gully Grove Challenge' on social media to call upon users to create a reel video of 30 seconds of the super hit song from the movie ‘Apna Time Aayega’ to express themselves creatively. This could involve rapping, dancing, running, driving, cooking — whatever they can imagine.
Speaking about the same, Zoya shares, "The power of social media is phenomenal. It connected me to Neazy and Divine, and now I hope their sound can join me. They are celebrating music and individuality with the Gully Groove challenge.
Looking forward to seeing what you have got.”
The Top 10 reels will win a limited edition Gully Boy Vinyl and signed notes by Zoya Akhtar and Reema Kagti.
Zoya Akhtar directed Gully Boy starring Ranveer Singh and Alia Bhatt. The film received the Best Asian Film award at Bucheon International Fantastic Film Festival (BIFAN). She was also bestowed with the NETPAC Best Asian Film in 2019 and many other accolades and awards.