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Did Apple copy RD Burman’s Dum Maro Dum for iPhone 13's promotional video? Here's what netizens think (Watch)

The intro of Dum Maro Dum song has been included at the beginning of the promotional video; social media users went berserk

Did Apple copy RD Burman Dum Maro Dum for iPhone 13 promotional video? RCB
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Bangalore, First Published Sep 15, 2021, 1:21 PM IST
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Yesterday, Apple launched a few new iPhone 13 lineups during a live stream of the Apple Event 2021; audiences in India pointed out some similarities in the promotional video.

Mnay quickly noticed that iPhone 13's promotional video's intro is very identities to RD Burman's song ‘Dum Maro Dum’ from Hare Krishna Hare Ram (1971). The song was featured during the launch as the speakers revealed the latest iPhone 13.

Take a look: 

Screenwriter Aniruddha Guha also shared part of the promotional video on Twitter and wrote, “Holy shit. The choice of song in the #iphone13series spot!”

A Twitter user wondered, "Did I just listen to a “Dum Maro Dum” remix at an iPhone event?"


The Apple iPhone 13 series is projected to be much improved over its predecessor. According to rumours, the iPhone 13 series will have a narrower notch than the iPhone 12 series and bigger camera sensors. The iPhone 13 Pro and iPhone 13 Pro Max may have improved ultra-wide-angle cameras.

Also read: iPhone 13 or iPhone 12? Netizens find it difficult to differentiate; triggers meme fest

The iPhone 13 mini costs $699, while the iPhone 13 costs $799 for 128GB versions. The iPhone 13 Pro is available for $999, while the iPhone 13 Pro Max is available for $1,099.

Also read: Apple Event 2021: From iPhone 13 to AirPods 3; Here's everything about today's event

Preorders will commence on September 17 in India and the United States, United Kingdom, Japan, China, Australia, and Canada, with retail availability beginning on September 24.

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