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From Rishabh Pant to Shubman Gill: 5 fresh Indian cricketers who are in race to attract to brands

Indian cricketers came up with a booming performance to tame Australia Down Under and retain the Border-Gavaskar Trophy. The series was highlighted by youngsters’ performance, whose resilience played a pivotal role in Team India’s success, thus bolstering their career.

From Rishabh Pant to Shubman Gill: 5 fresh Indian cricketers who are in race to attract to brands-ayh
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Kolkata, First Published Jan 27, 2021, 1:46 PM IST
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It has been a tremendous last few days for Team India, following its success in the just-concluded Border-Gavaskar Trophy, as it tamed Australia, Down Under. As a result, it has become the first Asian side to win progressive Test series, Down Under.

The series was notable for the Indian youngsters, who came up with phenomenal performance and rose to the occasion to outsmart the Aussies. While some of them even made their debut, they made it count to the fullest and delivered with utmost dedication.

Naturally, this performance has allowed to make a name for themselves and bolster their chances of representing the side in the coming days. Some of these youngsters have also attracted top brands, as they are in line for some lucrative deals.

According to a Financial Express report, the risk-averse brands would aim to rope in cricketers who have become overnight sensations. “However, the challenge for these cricketers to sign on A-league brands is the lack of a track record. Athletes who perform consistently for two to three seasons typically enjoy the trust of brands,” said Duff & Phelps Managing Director, Aviral Jain.

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Besides, some smaller brands would also hire some of these rising stars on a short-term basis. “Brands want to watch out if these cricketers are included in the line-up in forthcoming matches. In the meantime, brands that have a limited budget and cannot hire category A players can leverage these new faces to drive brand recognition,” added IPLIX Media co-founder, Neel Gogia.

The youngsters who have already signed the deals are:

Rishabh Pant: The wicketkeeper-batsman has signed a multi-year deal with JSW Sports for an undisclosed fee, with the amount likely to be around ₹10-20 lakh.

Shubman Gill: The young opener has associated himself with Cornerstone Sports, that also manages Indian skipper, Virat Kohli. The charges are likely to be around the same lines as Pant.

Among others are Mohammed Siraj, Shardul Thakur and Washington Sundar, who are soon to join themselves with top brands.

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