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Grofer founder Albinder Dhindsa clarifies company's 10-minute delivery promise

According to the statement, the firm packs most orders in under 2.5 minutes and has had zero reported rider issues in the two months since launching 10-minute food delivery.

Grofer Albinder Dhindsa clarifies 10 minute delivery promise gcw
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New Delhi, First Published Aug 29, 2021, 11:15 AM IST
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Grofers' founder and CEO, Albinder Dhindsa, responded to the "abuse" the company was receiving for its promise of delivering items in 10 minutes by noting, "not all companies are founded based on the exploitation of the poor."

According to Dhindsa, some individuals believe the firm encourages its riders to drive fast and violate traffic laws. It is an "inhuman value-seeking corporation" that puts people's lives in danger to deliver goods in 10 minutes. Dhindsa explained how Grofers' partner stores are positioned within 2 kilometres of its clients while explaining how the firm delivers goods in 10 minutes. It already has more than 60 shops in Delhi and over 30 in Gurgaon.

 

"Our outlets are so densely situated that we can deliver 90 per cent of orders within 15 minutes even if our riders drove less than 10kmph!" claimed Dhindsa in a statement published on Twitter.

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According to the statement, the firm packs most orders in under 2.5 minutes and has had zero reported rider issues in the two months since launching 10-minute food delivery.
Riders for the firm are not incentivized to fulfil items quickly, and they deliver at their leisure and rhythm.

Dhindsa was chastised by social media users after responding to a tweet from a user who stated his Grofers order was delivered in 13 minutes by stating, "That's 3 minutes too long..."

While the user removed his tweet, Grofer's founder's tweet is still visible.

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