Amazon will now help you buy the right item with AI help; Here's how

By Team Asianet Newsable | First Published Feb 6, 2024, 5:32 PM IST

Amazon claims Rufus will improve the shopping experience and we expect nothing less from an AI chatbot that seemingly has access to Amazon’s shopping content. Amazon has also trained the AI chatbot on its product catalogue, customer reviews and more details available on the internet.

Artificial intelligence (AI) is poised to make a significant impact in the realm of shopping, and Amazon is offering its consumers access to this function. Actually, Rufus, an AI chatbot, can assist customers in selecting the ideal product for their requirements and price range. Rufus is an AI chatbot that appears to have access to Amazon's shopping material, and we expect nothing less from a company that promises to enhance the shopping experience.

The AI chatbot has been educated by Amazon using its product catalogue, user reviews, and additional online information. The business is releasing its beta version slowly and with limited access. The AI chatbot is being tested by US users of the smartphone app, and in the upcoming months, Amazon plans to expand its reach into more nations.

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Rufus was mostly inspired by a large language model (LLM) that Amazon built. As previously said, Rufus has been trained by the firm using its current material, which includes user evaluations. This should enable it to assist you with problems and provide information about any product that is accessible on the site. AI has advanced beyond a regular chatbot but Amazon’s integration of Rufus feels dated as you don’t get a dedicated tab/button to activate the chatbot, let alone command it to open using voice control.

It should have been feasible because it was available on the smartphone app, but it appears Amazon wants to exercise caution in how their AI model functions.Rufus can be called upon by Amazon users to ask inquiries such as "Which headphones to buy and the factors to consider." The AI touch from the company means the details shared by Rufus will sound like a conversation. The chatbot will then use its trained knowledge to give you in-depth details about the product and which one would be ideal for the buyer.

If you are having trouble deciding between two solutions, they may even perform a comparison. Rufus can only currently answer in text format, but questions can be posed in both text and audio formats. By entering in the search tab, you may activate Rufus, and by pressing anywhere on the screen, you can end the AI chatbot.

Naturally, artificial intelligence (AI) has a lot of promise in the e-commerce space. Amazon will be seeking to capitalise on this popularity of the technology by encouraging more people to sign up for Rufus and eventually expanding its availability.

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