The second largest liquor manufacturing company in the US Sazerac is investing in country’s 5th biggest whisky making company John Distillery Ltd (JDL), located at Bengaluru, reported Kannada Prabha.
Sazerac Company Inc had earlier bought 28 per cent shares in JDL. It has further bought 15 per cent additional shares from Gaza Capitol. With this the total shares Sazerac owns in JDL has gone up to 43 per cent. Pal John, owner of JDL has 57 percent shares.
With this purchase Sazerac has entered into Indian rye whisky market. The market analysts have said that it has gone through the country’s most stringent excise rules before purchasing the decisive shares. JDL products have a good market in over 30 countries, while Sazerac has around 350 brands that are considered premium at global market.