Want to buy a good organic product? Here are India's top 4 brands in personal care market
As per Euromonitor's survey conducted in 2016, the significant keywords pushing the personal care market in India were natural, organic and botanical.
Supermarkets and online retailers have frequently supported the data, claiming that 'natural' and 'organic' personal care products sell faster than those containing chemicals, parabens, and other additives. But have you ever pondered who the true trendsetters are in India's organic personal care market? Let's have a look at what we've got.
The Natural Wash:
The Natural Wash provides skin, hair and body care products using natural ingredients and herbs, including neem, rose, hibiscus, shikaki, brahmi, almonds, potato, Multani Mitti, beetroot etc. With a strong focus on eco-friendly, ayurvedic, and organic products, the company has broadened its offering to include a variety of skin types, climatic conditions in various parts of the country, and Indian demands and choices. While the entire product line is unisex, it is also ideal for children. TNW - The Natural Wash has a set of luxurious and high-quality products.
The brand describes itself as a forerunner of exquisite Ayurveda and a classic Indian beauty brand, combining Ayurvedic beauty traditions with a trendy and modern look. It provides a wide range of facial care, body care, hair care, and wellness, etc. It also focuses on offering solutions with natural components and formulations that address issues including dryness, dullness, tanning, stretch marks, and elasticity loss, among others. On the other hand, the products come with a high price tag.
Karma Ayurveda is a brand of 2 decades. Initially, it had 9 Ayurvedic treatments developed in partnership with Coimbatore's reputed Arya Vaidya Pharmacy. The objective was to provide effective treatments for a variety of skin and hair problems. The brand's longevity has been built on the purity of its ingredients and the usefulness of its formulas. All-natural components are sourced from local forest communities and small-scale farmers, according to the founders. The brand has expanded its line to offer a wide range of personal care requirements.
There was a verdict that several personal care brands in India were using carcinogens, which was banned in North America and Europe. Their products led to the origin of Arata. They have always credited themselves as honest brands. Prior to commercial manufacture, all of their products are dermatologically examined independently. Ingredients are collected not only from organic farms around India but also from other parts of the world. Another unique feature is that they prefer ordinary names for components rather than scientific names.