Sunny Leone's new PeTA ad has set the Internet on fire. It has brewed up a storm regarding obscenity in Indian culture. PeTA, however, clarifies what it means by the ad.

Sunny Leone's instagram profile is flooded with comments about her new PeTA ad which shows her lying seductively on red chillies. The tag line goes: Spice up your life! Go Vegetarian. Social media reactions to the image are mixed. While people are applauding the Indian beauty's bold move for animals, there are others who feel that the photograph is 'vulgar' and needs some discretion. 

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However, PeTA has another opinion and says that human beings and animals are similar. Their projection, therefore, should also be similar. Their campaigns, therefore, intend to shock you with epiphany.