This awareness video is a part of a larger series of short films about the importance of detecting breast cancer early.


 
The video says that breast cancer cases would reduce to half, if only women paid as much attention to their breasts, as men do.

 


 
It begins with clips of men from different walks of life trying to converse with women as they struggle to prevent their gaze from moving down.


 
In the video, Sunny Leone said, "Don't be embarrassed, don't be shy. A two-minute test at home can save your life," adding that “sixty percent of breast cancer cases in India are diagnosed at stage three and four. Self-examination at home means early detection. It takes two minutes."


 
Taapsee Pannu also said, "We women need to be aware of our body and know that detection is better than cure.  Two minutes self-test is all you need to do.  When the team approached me with this concept, I was up for it because I want women and men to be aware that breast cancer is curable if detected at an early stage." 

 


 
Both actresses are part of a larger series of breast cancer awareness that goes by the hashtag -  #DetectToDefeat - which talks about the importance of detecting breast cancer early.