- Pierce Brosnan says he is distressed by the use of his image in an Indian pan masala brand’s advertisement
- He claims to have learnt that the product may include ingredients that can cause cancer only after the ad was published
“As a man who has spent decades championing women’s healthcare and environmental protection, I was distressed to learn of Pan Bahar’s unauthorised and deceptive use of my image to endorse their range of pan masala products.
“I would never have entered into an agreement to promote a product in India that is dangerous to one’s health,” Mr. Brosnan said.
The 63-year-old James Bond star says his contract stated that he was to advertise a “breath freshener/tooth whitener,” which wouldn’t include an ingredient that turns saliva red. According to the actor, he agreed to advertise a single product only, and that it was presented as “all-natural containing neither tobacco, supari, nor any other harmful ingredient.”
“Having endured, in my own personal life, the loss of my first wife and daughter as well as numerous friends to cancer, I am fully committed to supporting women’s healthcare and research programs that improve human health and alleviate suffering,” he added. Mr. Brosnan has demanded the company remove his image from all their products.
“I shall endeavour to rectify this matter. In the meantime, please accept my sincerest and heartfelt apologies to all whom I have offended,” he said. The actor was trolled on social media for featuring in the advertisement.
Last Updated 31, Mar 2018, 6:31 PM IST