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Muthoottu Mini's thought-provoking commercial makes a strong statement and is breaking the Internet!

Millions of views in record time!

Muthoottu Mini's thought-provoking commercial makes a strong statement and breaking the Internet
Author
Kochi, First Published Jan 13, 2022, 4:16 PM IST

India's leading NBFC Muthoottu Mini Financiers Limited's powerful portrayal of a woman protagonist in its latest commercial has taken the internet by storm and has got the netizens talking about it. With over 2 million views on youtube itself (Malayalam and Hindi) and counting, the newly launched commercial film's storyline centering around a confident young woman rocking the social status-quo is driving conversations on social media. 

Helmed by award-winning director Martin Prakkat and magnificently captured by celebrated cinematographer Jomon T John, this masterpiece was shot at some of the most picturesque locales in Ladakh. The duo, true to their reputation has brilliantly articulated and captured the controlled emotions of the protagonist, her sly suitor's expectations and the bonding she shares with her open-minded progressive father, sans cliched theatrics or verbatim.

The strategically thought ad brings the essence of women to focus, not conforming to expectations, or letting barriers to their dreams, get in the way -- as mirrored by a soul-stirring drive through the limitless expanse of the Ladakh. The film goes on to establish a strong message that no dreams are beyond a woman's reach if she is focused, has strong convictions backed by a like-minded and progressive-thinking partner. This storytelling perfectly aligns with the brand Muthoottu Mini's slogan - Standing by you, always. 

Speaking at the sidelines of the launch of the new commercial, Mr Mathew Muthoottu, Managing Director, Muthoottu Mini Financiers Limited said, "We are thrilled and ecstatic at the overwhelming response to our new commercial which encourages women to dream and calls for shattering cultural stereotyping of women. The film makes a bold attempt to dispel outdated societal myths still in vogue and the need to bring in a paradigm shift in our attitude towards women. Being a socially responsible company, with strong values, we are extremely proud of rooting for a socially relevant cause. Time has come to address challenges faced by women and stress the importance of increased participation of women in mainstream activities, be it socio-cultural-politico-economical. We urge women of today to dream, stay financially independent and go places. Rest assured, we, the Muthoottu Mini, will stand by you always." 

To know more, click HERE

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Here's why ordering food from Zomato will get expensive soon

Zomato, a leading food delivery platform, has raised its platform fee by 25%, reaching Rs 5 per order. This alteration affects customers in major cities such as Delhi-NCR, Bengaluru, Mumbai, Hyderabad, and Lucknow. 

Here is why ordering food from Zomato will get expensive soon gcw
Author
Kochi, First Published Apr 26, 2024, 5:56 PM IST
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Zomato, an online meal delivery service, has informed subscribers that its platform charge would increase by 25%. Customers will now be charged Rs 5 for each order, effective immediately. This is a huge increase from the previous cost structure. Zomato first introduced the platform fee in August 2023, with a beginning price of just Rs 2 per order. But in an attempt to boost margins and turn a profit a few months later in October, the business quickly raised the charge to Rs 3. In January of this year, it went up to Rs 4.

The increase to Rs 5 that occurred recently is the third one in a short period of time. Important markets like Delhi NCR, Bengaluru, Mumbai, Hyderabad, and Lucknow are subject to this platform cost. However, Blinkit, Zomato's quick-commerce platform, has added a processing fee of Rs 2 to every order.

Zomato is not the only company imposing these fees. Similar to its rival Swiggy, it charges a Rs 5 platform fee for food delivery orders. However, there have been allegations circulating indicating that some Swiggy users would be charged a Rs 10 platform fee.

The platform fee is a one-time, fixed-cost per order that is charged for all Zomato transactions. Zomato charges a delivery fee in addition to this price, albeit members of its Zomato Gold loyalty program are exempt from this cost. Customers who sign up for Zomato Gold, a premium membership club, pay in advance to receive exclusive offers like free delivery and discounts. It is noteworthy that the platform cost applies to Zomato Gold users as well.

Zomato hopes to increase company profits by making this decision. Even a little increase in per-order fees might have a significant positive impact on the company's financial stability given the millions of orders it processes every day.

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EPF rates for FY 23-24 increased to 8.25%: When will it be credited? Here's how to check your account balance

The Employees' Provident Fund Organization (EPFO) has raised the interest rate for EPF deposits to 8.25% for FY 2023-24, the highest in three years. The interest is being credited to accounts following discussions with the Finance Ministry. Members can check their balance via the EPFO website, SMS, or missed call service. Interest is credited annually on March 31st.

EPF rates for FY 23-24 increased to 8.25%: When will it be credited? Here's how to check your account balance vkp
Author
Kochi, First Published Apr 26, 2024, 4:39 PM IST
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The Employees' Provident Fund Organization (EPFO) has announced a rise in the interest rate for Employees' Provident Fund (EPF) deposits for the fiscal year 2023-24, reaching 8.25 per cent, marking the highest rate in the past three years. This increase, from the previous 8.15 per cent, was implemented in February after discussions with the Finance Ministry.

Many employees have eagerly anticipated the crediting of this enhanced interest rate to their EPF accounts. Responding to inquiries, the EPFO has assured members that the process has commenced, and the interest will be credited as swiftly as possible. It's noteworthy that despite the ongoing credit process, members will receive the full interest amount, ensuring no loss.

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In the preceding financial year, 2022-23, the EPFO credited interest to a substantial 28.17 crore member accounts. Members can conveniently track their interest accrual through their passbook.

How to check the balance?

The mechanism for checking EPF balance is straightforward. Members can visit the EPFO's official website and navigate to the 'Services' section, selecting the 'For Employees' option. From there, accessing the 'Member Passbook' and logging in with their Universal Account Number (UAN) and password will provide access to their passbook.

Alternatively, the EPF balance can be checked via SMS by typing "EPFOHO UAN ENG" and sending it to 7738299899. For information in Kannada, simply replace "ENG" with "KAN." Additionally, members can opt for the missed call service by dialling 9966044425 from their registered mobile number. After two rings, they'll receive their balance details via SMS.

EPFO hikes interest rate on deposits to 8.25% from 8.15%

It's crucial to note that while the EPF interest rate is recalibrated annually following consultations with the Finance Ministry, interest is credited to accounts only once a year, specifically on March 31st. However, interest is calculated monthly based on the closing balance of each month and the year overall.

As the EPFO diligently works to credit the enhanced interest rate for 2023-24, members can utilize these convenient methods to keep track of their EPF balance and ensure financial transparency and security.

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Why ICICI Bank has blocked 17,000 credit cards? 4 things you should do to safeguard your account

ICICI Bank, one of India's leading financial institutions, has taken swift action after the credit card data of at least 17,000 new customers was exposed and accessed by unauthorised individuals. In response to this breach, the bank has announced the immediate blocking of these compromised cards and is issuing new ones to affected customers.

Why ICICI Bank has blocked 17,000 credit cards? 4 things you should do to safeguard your account gcw
Author
Kochi, First Published Apr 26, 2024, 1:39 PM IST
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Following the discovery that unauthorised persons had gained access to the credit card details of at least 17,000 new clients, ICICI Bank acted quickly. The bank is providing replacement cards to the impacted consumers and has announced the immediate banning of the compromised cards in reaction to this attack.

The alarming revelation came to light after concerned ICICI Bank customers took to social media to express their apprehensions regarding the security of the bank’s iMobile Pay app. Users complained that the software had mysteriously revealed sensitive credit card information, such as whole credit card numbers and card verification values (CVV). This breach raised significant concerns about the security protocols implemented by ICICI Bank to safeguard customer data.

Additionally, the bank pledged to provide appropriate compensation for any financial losses incurred by affected customers.

If you own a credit card from ICICI Bank, you should act right once to protect your financial information:

1. Keep a careful eye on your credit card transactions and bills for any unusual behavior or charges that aren't permitted.
2. Get in touch with ICICI Bank's customer support team and ask for a new credit card with a different number and security code.
3. Report any unauthorized transactions to the bank as once and provide any supporting documentation you may have.
4. To get real-time alerts for any activity, make sure you have enabled transaction alerts on your credit card.

Customers of ICICI Bank have received assurances from the bank that they will be fairly compensated for any monetary damages brought on by this incident. To stop possible fraud, you must take proactive steps to safeguard your financial information. The RBI is now adopting a tougher stance on banks that have data security failures, which coincides with this data leak. Similar worries led the Reserve Bank of India (RBI) to severely restrict Kotak Mahindra Bank's ability to conduct business only one day prior.

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HUL drops 'health' label from 'Horlicks' and 'Boost', repositions as 'functional and nutritional drinks'

This decision comes in the wake of directives issued by the Ministry of Commerce and Industry to e-commerce platforms, mandating the removal of all drinks and beverages from the 'health' category on their websites.

HUL drops 'health' label from 'Horlicks' and 'Boost', repositions as 'functional and nutritional drinks' AJR
Author
Kochi, First Published Apr 25, 2024, 6:06 PM IST
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In a recent development, Hindustan Unilever Limited (HUL), the parent company of renowned beverage brands 'Horlicks' and 'Boost', has opted to remove the term "health" from its product labels. Instead, the brands will now be positioned as "Functional and Nutritional Drinks," reflecting a strategic shift in marketing approach.

This decision comes in the wake of directives issued by the Ministry of Commerce and Industry to e-commerce platforms, mandating the removal of all drinks and beverages from the 'health' category on their websites. The move follows concerns raised by the government regarding the elevated sugar content in such beverages, surpassing acceptable limits.

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According to a regulatory filing by HUL, the company reported a marginal 1.53% decline in consolidated net profit, amounting to Rs 2,561 crore for the fourth quarter of the fiscal year 2023-24. Despite this, the company highlighted robust performance in its functional nutritional drinks segment, driven primarily by the Plus range of products, contributing to high single-digit growth.

The Ministry's intervention stemmed from an inquiry conducted by the National Commission for Protection of Child Rights (NCPCR), which concluded that no specific category of 'health drink' is defined under the Food Safety and Standards Act, 2006. The move aligns with regulations laid down by the Food Safety and Standards Authority of India (FSSAI) and Mondelez India Food Pvt Ltd, urging against the projection of beverages as 'health drinks' under India's food laws.

Last year, the controversy surrounding beverages escalated when NCPCR demanded that Bournvita withdraw all "misleading" advertisements, packaging, and labels. This action was prompted by widespread criticism following a viral video by influencer Revant Himatsingka, alias FoodPharmer, which highlighted the high sugar content in the drink.

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Bournvita, a brand owned by Cadbury, found itself in the midst of scrutiny, prompting the child rights body to urge FSSAI to take action against companies labeling supplements as 'health drinks' without adhering to guidelines.