The global soda brand Pepsi has recently unveiled a new logo that has a simple, classic design with a touch of nostalgia. The current logo, which appears on soda bottles, was introduced in 2008. Now, after almost 15 years, it's time for a change. Here's how netizens reacted to the new logo.
Global beverage company Pepsi recently debuted a new emblem with its recognisable red and blue colour scheme and a contemporary typeface. The brand new logo will roll out in North America this year and globally till next year.
The design, which was used from 2008 to 2022, had a blue backdrop, a red, blue, and white globe, and the word "Pepsi" in lowercase next to it. Now, in the centre of the red, blue, and white globe, Pepsi is written in a strong, uppercase typeface.
Now, after almost 15 years, it's time for a change. "Welcome to a new era of Pepsi!" wrote Todd Kaplan, the company's chief marketing officer, along with a picture of the new insignia.
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He wrote: "I'm proud to share our new Pepsi logo and visual identity, which will be rolled out in the US this fall!"
🚨 Welcome to a new era of Pepsi!🚨
Couldn’t be more proud to share our new Pepsi logo and visual identity that we will be rolling out in the US this fall! pic.twitter.com/OC80a6PyDd
Todd Kaplan also shared a teaser video that read, "Allow us to reintroduce ourselves..."
Allow us to reintroduce ourselves… 👀 pic.twitter.com/zWXHlfEHiu
— Todd Kaplan (@T_Kap)The post clearly went viral online and elicited a wide range of responses from users of social media. While some individuals favoured the makeover, others were unimpressed.
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"Same guy designed the Twitter Blue logo. The lack of creativity is staggering!" a user wrote. Another user commented, "It’s retro and modern. They made the right call. The previous logo was a departure that forgot about what made Pepsi cool."
"In memoriam to the last Pepsi logo, here's once again fragments of the utterly unhinged design document," another comment added.
I kinda like it better, idk about y’all pic.twitter.com/LHFxNhQzcE
— Bad Idea (@ThnkVNext)Not sure how I feel about the Font.
— AdVenture Capitalist (@AdVenture_CapHH)Same guy designed the Twitter Blue logo. The lack of creativity is staggering! pic.twitter.com/FoTIzZR7Zi
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