
Amazon has launched a new Amazon Prime Lite subscription, which is a cheaper and toned-down version of the regular Prime, to expand its subscriber base in India. The membership looks to be open all users again, after previously being restricted to a small number of people in the nation. In contrast to the normal Prime membership, the Prime Lite subscription offers a single annual plan.
As there are no quarterly or monthly options, clients must spend Rs 999 for a whole year. It's interesting to note that the cost of Prime Lite is comparable to that of previous Prime memberships. In India, a standard Prime membership costs Rs 1,499.
Regular Prime's monthly membership costs Rs 299, and the quarterly subscription is priced at Rs 599.
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Netflix on cracking down password sharing
Apart from Amazon, Netflix has also been experimenting with subscriptions to increase its subscriber base. Netflix is making it more difficult to share accounts in some nations so that customers must purchase individual subscriptions. Since India is a crucial market for any service provider, there has not yet been a crackdown on password or account sharing there. In order to draw in more subscribers, Netflix is also experimenting with an ad-supported streaming service.
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