E-commerce major Snapdeal has reduced the marketing fees for over 120 sub-categories, including for digital products, electronics, women's fashion, FMCG products, as part of its policies to attract more sellers to its platform.
The changes have been incorporated by the feedback received from sellers and will be effective from this week, a company statement said.
However, the marketing fee for nearly 30 sub-categories has been increased marginally, it added.
While the reduction in fee ranges from 0.2-18 percent, the increase ranges from 0.5 to 5.5 percent, it said.
Snapdeal also has clear policies for its self-serve platform which helps sellers resolve their queries efficiently. This is expected to enable the vendors to avoid penalties due to ignorance or complexity.
To reduce the hassle of return of sold goods or exchange, Snapdeal said it would bear the cost for reverse pickup and payment collection, while sellers will bear packaging and shipping charges.
"We believe the reduction in marketing fees will foster growth for our sellers. We have worked closely with our sellers and based on their feedback. We have made these policy changes to make them in-line with e-commerce industry best practises," Vishal Chadha, Senior Vice President, Market Development, Snapdeal, said.
The policy refresh is a part of Snapdeal's initiatives to make the seller journey more transparent and frictionless.