Flipkart faces backlash over ad calling husbands 'aalsi', 'bewakoof'; issues apology (WATCH)

By Team Asianet Newsable | First Published Sep 27, 2024, 5:45 PM IST

The now-deleted animated video showed a woman discreetly ordering handbags from Flipkart without her husband's knowledge, offering tips on how to hide them. However, the men's rights group 'NCMIndia Council For Men Affairs' found the content to be "toxic" and "misandrist."

E-commerce giant Flipkart has issued an apology following backlash over a controversial promotional video that sparked outrage among men's rights groups and social media users. The video, which was part of the company's 'Big Billion Days Sale' campaign, referred to husbands as "aalsi (lazy), kambakkht (wretched), and bewakoof (stupid)."

So deleted this misandrist post. But what was the logic behind even posting such toxic video addressing a Husband as Aalsi, Kambakkht and Bewakoof Pati. They must apologise for this and hope they will not repeat it. Misandry will Not be Tolerated Anymore. https://t.co/GwiEzgdMEH pic.twitter.com/fLf8KywE0e

— NCMIndia Council For Men Affairs (@NCMIndiaa)

Tap to resize

Latest Videos

Tap to resize

Shanghai woman fired after declining to buy boss hot Americano, egg; here's what happened next

In a tweet, the group said, "So @Flipkart deleted this misandrist post. But what was the logic behind even posting such toxic video addressing a Husband as Aalsi, Kambakkht and Bewakoof Pati. They must apologise for this and hope they will not repeat it. Misandry will not be tolerated anymore."

We’re sorry for the offending video which was posted in error, and took it down as soon as we realised our mistake. We will do better in the future

— Flipkart (@Flipkart)

In response to the growing backlash, Flipkart removed the video from all its social media platforms and issued an apology. "We're sorry for the offending video which was posted in error, and took it down as soon as we realised our mistake. We will do better in the future," the company said.

The controversy erupted just ahead of Flipkart's Big Billion Days sale, which started on September 27 and runs through October 6. The sale promises significant discounts across various product categories, including electronics, mobile phones, and large appliances.

For more reliable and latest news