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In 2025, top celebrity-brand collaborations in India have reshaped marketing trends, blending authenticity and innovation while boosting consumer engagement across diverse industries.
In 2025, several high-profile celebrity-brand partnerships have transformed marketing strategies and set new trends in India. Below is a curated list of five standout collaborations that have made a significant impact:
Ranbir Kapoor × Gabit
Wellness and health-tech firm Gabit teamed up with Bollywood star Ranbir Kapoor in May 2025 to promote its Smart Ring, an advanced health-tracking wearable. Kapoor’s balanced lifestyle made him the perfect fit for this partnership. The campaign blends humor, fashion, and straightforward messaging to make wellness feel relatable rather than clinical. Kapoor’s personal use of the product adds authenticity to the endorsement. What sets this collaboration apart is how Ranbir embodies the brand’s philosophy of simple, sustainable health management, inspiring millions to prioritize wellbeing without complicating their lives.
Ananya Panday × Chanel
In April, Bollywood actress Ananya Panday became the first Indian brand ambassador for the luxury fashion house Chanel. This landmark partnership highlights India’s growing influence in the global luxury market. Panday’s versatile style and international appeal mark an important milestone in Chanel’s expansion in India, perfectly complementing the brand’s timeless elegance.
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Tamannaah Bhatia × Mysore Sandal Soap
The Karnataka government appointed actress Tamannaah Bhatia in May 2025 to rejuvenate the traditional Mysore Sandal Soap brand. The ₹6.2 crore, two-year agreement aims to expand the product’s appeal beyond the region. While choosing a non-Kannada actress sparked some debate, this move reflects the brand’s efforts to modernize and reach a broader audience.
Neeraj Chopra × Audi India
Olympic gold medallist Neeraj Chopra was named Audi India’s brand ambassador in May 2025. Known for their shared values of performance, precision, and innovation, this partnership is expected to strengthen Audi’s position in the Indian market, supported by Chopra’s reputation for excellence.
Vicky Kaushal × Tata Motors
In March 2025, Bollywood actor Vicky Kaushal became the face of Tata Motors’ electric and passenger vehicle divisions. The collaboration kicked off with the "Take the Curvv" campaign during IPL 2025, spotlighting the bold design and innovation of the new Tata Curvv SUV. Tata Curvv also served as the official car of IPL 2025. Kaushal’s vibrant personality and genuine spirit align closely with Tata Motors’ values of innovation and excellence.
These partnerships exemplify a shift toward authenticity, inclusivity, and deeper connections between brands and consumers. As celebrities continue to shape consumer choices, such collaborations will undoubtedly influence marketing strategies across the country.
