Vidya Balan lends support to campaign against gender violence

The campaign is led by Population Foundation of India (PFI), Farhan Akhtar's social campaign MARD and Feroz Abbas Khan.
The video shows Vidya's bond with her father and it will be released around Father's Day on June 18.
The video has been directed by Ashish Sawhny.

Vidya lends support to campaign against gender violence

Actress Vidya Balan has extended her support to 'Bas Ab Bahut Hogaya — Enough is Enough' campaign, which is aimed at fighting gender-based violence, especially against women.

The campaign is led by Population Foundation of India (PFI), Farhan Akhtar's social campaign MARD (Men Against Rape and Discrimination) and Feroz Abbas Khan.

Vidya has shot a special video with her father P R Balan, a press release issued here said. The video shows Vidya's bond with her father and it will be released around Father's Day on June 18. The video has been directed by Ashish Sawhny.

"This is a very special video, because it encapsulates the strength of my bond with my father. But there is a larger message too — of the value of the girl child. That discrimination between girls and boys has to stop," Vidya said in a statement here.

The Bas Ab Bahut Hogaya campaign has several aspects to it, including a filmmaking contest that is open to college students across the country.

The prize money is Rs 3 lakh for the winner, Rs 2 lakh for the runner-up and Rs 1 lakh for the second runner-up. The winners will be rewarded on October 2.

Last month, Farhan took to social media to launch a filmmaking competition across colleges in the country as part of a campaign.