How Google is trying to tackle spam emails in your inbox
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1. Authenticate email
Google's new policies require bulk email senders to authenticate their messages and ensure they are only sent to recipients who have opted to receive them.
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2. One-click unsubscribe button
Bulk senders will have to implement one-click unsubscribe button in all commercial and promotional emails. It will be prominently displayed & enables recipients to easily opt out.
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3. Will receive errors
Bulk senders who do not meet Google's sender requirements will further receive temporary errors. These errors further serve as a warning for senders to address compliance issues.
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4. Senders to adhere new policies
From April 2024, Google will start rejecting non-compliant email traffic. It will gradually increase over time, and encourage bulk senders to adhere to the new policies.
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5. Emails will be rejected if...
Bulk senders who fail to comply with Google's requirements will have their emails rejected, which is affecting their ability to reach Gmail users effectively.
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Aims to reduce spam
Google's measures further aim to incentivize senders to prioritize user preferences and reduce spam.