You've seen models walking on the ramp. They are very beautiful, walking in beautiful clothes. But the smile that wins hearts is missing from their faces.
Even Celebs Aren't Allowed
Except for a few celebs who become showstoppers, even they are not allowed to smile on the ramp. This rule applies to models not only in India but also in other countries.
Same Rule Applies to Male Models
The same rule applies to male models as well. Models have to show the same expression throughout the ramp walk.
Reason for Not Smiling Mentioned in the Book
This is written about in the book 'Never Skinny Enough: the Diary of a Top Model'. International ex-supermodel Victoire Macon Dauxerre has revealed the reason behind not smiling.
Warning Given Not to Smile
Victoire Macon says that I was warned never to smile. During the ramp walk, models remember their worst moments so that a smile doesn't accidentally appear on their face.
What's Behind Not Smiling
According to this book, if models smile, all the attention of the people will go to their faces. No one's attention will go to the designers' clothes.
Focus Remains on the Clothes
Models are warned not to smile so that people's focus remains on the designers' clothes during the ramp walk. In many places, their faces are even covered.