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Here's how Apple is gaining smartphone customers during chip shortage

Apple boosted sales in the third quarter, but market leader Samsung Electronics and challenger Xiaomi decreased, as price cuts enticed users to the iPhone 12 series and the quicker CPU and larger camera in the newer iPhone 13 smartphones.

Here how Apple is gaining smartphone customers during chip shortage gcw
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New Delhi, First Published Oct 31, 2021, 12:23 PM IST
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According to data suppliers, Apple is stealing into its rivals' smartphone market share as the iPhone manufacturer navigates a worldwide chip crisis better than other mobile phone makers. According to statistics from market research companies Counterpoint, IDC, and Canalys, increased iPhone shipments helped Apple win at least a 3 per cent market share in worldwide smartphones in the third quarter, despite total shipments falling by approximately 6 per cent due to the chip shortage.

Given how strictly tech firms preserve smartphone sales data, shipping stats provide the most accurate indicator of who customers choose. "We anticipate Apple to have another big quarter, and we expect them to have a comparable 20 per cent shipment share in calendar year Q4", said Counterpoint analyst Tarun Pathak.

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Even though iPhone 13 manufacturing was halted owing to plant closures in Asia and increased demand in the second half of the year, Apple has weathered the supply bottleneck better than many other firms due to its vast purchasing power and long-term supply agreements with chip providers. "Shortages are severe at the low end. Therefore Apple is less vulnerable than many of its competitors since it skews disproportionately toward premium," Canalys analyst Ben Stanton told Reuters.

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According to Counterpoint, higher-priced phone shipments increased sales to a record $100 billion in the third quarter. The supply prowess of the Cupertino, California-based corporation was on show in China. It grew its yearly sales by an astounding 83 per cent last quarter, keeping it as one of the top options for big spenders in the world's second-largest economy. Apple boosted sales in the third quarter, but market leader Samsung Electronics and challenger Xiaomi decreased, as price cuts enticed users to the iPhone 12 series and the quicker CPU and larger camera in the newer iPhone 13 smartphones.

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