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Ahead of iPhone 16 series launch in India, Apple and THIS INDIAN bank part ways

Apple and HDFC Bank have ended their five-year partnership, meaning customers will no longer receive discounts on Apple products when using HDFC Bank cards. The split is reportedly due to cost-to-income analysis, and a future collaboration is uncertain.

Ahead of iPhone 16 series launch in India, Apple and THIS INDIAN bank part ways gcw
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First Published Sep 4, 2024, 3:31 PM IST | Last Updated Sep 4, 2024, 3:31 PM IST

Apple has delivered a big blow to Indian users ahead of the launch of the iPhone 16 Series. Those who were expecting to get an inexpensive iPhone for the holidays could be let down. Following a five-year partnership, Apple and HDFC Bank have split ways, so customers using HDFC Bank cards will no longer be able to take advantage of cashback and discount incentives. The bank has said that the collaboration may recommence soon, so this break is only temporary. Cost-to-income ratios have been taken into account before making this selection.

After five years together, the partnership has ended. There are rumours that HDFC Bank and Apple had a five-year arrangement whereby HDFC Bank offered consumers competitive rewards on Apple purchases. In order to reconsider the nature of the cooperation, HDFC Bank has placed it on temporary pause. A cost-to-income analysis will be conducted before a decision is made about future collaboration.

Following the end of the partnership, users will no longer receive exclusive discounts on HDFC Bank cards. 

Apple opened physical retail locations in India last year in Delhi and Mumbai, and it also has ambitions to create locations in other major cities. In the future, the business may launch special deals and promotions, maybe in cooperation with ICICI Bank, Axis Bank, and American Express.

Following the release of the iPhone 16 Series, specifics on cashback incentives for the upcoming iPhone series will be disclosed. While HDFC Bank's name is now missing from Apple's official website, these three banks are featured there.

Meanwhile, Apple plans to exclusively use organic light-emitting diode (OLED) displays for all iPhone models sold in 2025 and beyond, moving away from liquid crystal displays (LCDs). The newspaper Nikkei in Japan is the source of this information. OLED displays are replacing LCD displays in televisions and smartphones because they can produce higher contrast and more vibrant colours, which is ideal for high-definition entertainment. Japan's Sharp Corp. and Japan Display will be left out of Apple's mobile industry as a result of this switch to OLED screens.

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