On Instagram, the video has gone viral. It has received over 10 million views. Indian internet users were angered at the westernization of naan.
Cookist, an Italian media-owned culinary channel, has sparked outrage among netizens after sharing a so-called "balloon bread" recipe last week. Cookist's video reminded many people of the South Asian staple dish naan.
"Easy to make and tasty, this #baloonbread recipe is the ideal alternative to bread!" commented The Cookist, who uploaded the video on how to create the balloon bread. The post described the procedure of creating the balloon bread as follows: "Just combine flour, warm water, warm milk, oil, and dried yeast." You will be dumbfounded as a result of the outcome.”
On Instagram, the video has gone viral. It has received over 10 million views. Indian internet users were angered at the westernization of naan.
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Let's take a look at how netizens reacted:
Excuse me WHAT?😭😭😭😭😭 pic.twitter.com/eT743jdXbM
— mocha mochi (@MochiMeringue)Next they'll be calling ghee, cow oil 😂
— mocha mochi (@MochiMeringue)That's our "Roti"😭😂
— RV (@GoneGuy007)Wait until they try these delicious snow grains! pic.twitter.com/8A0Zdc3yz0
— Gavin H. Courtenay (@GCourtenay)...now they'll patent it
— Bharati Muralidhar (@BharatiMuralid2)Also Read | Bizarre food experiment 'Butter Chicken Golgappa' is in the market & netizens can't keep calm
Netizens described the balloon bread as pita bread or naan bread, but nothing innovative that was never devoured by the people, particularly those from the South Asian diaspora.